Article writing, by creating exposure and name recognition, can influence the open rates on your email campaigns, in my opinion.

Before I get into article writing and if and how article writing might influence your email open rates, let’s talk about email open rates first. Email open rates of course are the backbone of the responsiveness of your email campaign.

What is an email open rate? An email open rate is the percentage of emails that you send out that are opened. So for example, if I send out 100 emails, and 27 of them are opened, then I have an email open rate of 27%. Long run, that may be an average email open rate.

Now, when you first start a list, you might have email open rates of 50% to 100%, depending on the strength of your initial offer. But unless you are giving away free gold in every email, your email open rates are going to level out at somewhere between 20% and 40% in the long run.

What influences open rates?

Before we can talk about that, I think we must ask what type of open rate am I looking to increase? Do you want an open rate that makes you money, or just an open rate you can brag about?

Short term or long term? You see, in the short term, I can influence the open rate of my email by using a crazy subject line like ‘open this and receive a free $5 bill’ Now if you actually come through and give away the $5 bill to each open, then they will continue to open your emails at a high rate, right? But as soon as you do not deliver, then your long-term email open rate will go down.

What I am looking for is long term open rates. And one of the things that happens as you write prolifically online and submit your articles to the best-read article directories, people begin to recognize your name. And they might even start opening your emails again, after a period of choosing not to.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

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Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.

Source: www.articledashboard.com